The Trump Tariff Storm: How Indonesia Can Cope with a 32% Tariff and Strategies for Exporting Companies?

  On April 2, 2025, U.S. President Trump announced a tiered tariff policy on a global scale. This decision directly impacted over 180 countries and regions worldwide, especially Southeast Asian nations.
Under the new policy, tariffs on several Southeast Asian countries will rise significantly. Vietnam will face a tariff of 46%, Cambodia 49%, and Thailand 36%. Indonesia is also listed as a key target, with a tariff rate of 32%, ranking eighth among the over 180 affected countries.
I. Tariff Policy Impact on Core Industries
According to documents from the Office of the U.S. Trade Representative, Indonesia’s 32% tariff will officially take effect on April 9. Combined with the previous 10% base tariff, it will directly impact seven major industries that are pillars of Indonesia’s exports to the United States:
  • Electronics
  • Textiles and footwear
  • Palm oil
  • Rubber, furniture, shrimp, and other seafood products
  According to statistics from Reuters, Indonesia is currently the 13th largest source of the United States’ trade deficit, with a cumulative deficit of $18 billion. Although its tariff rate is lower than that of neighboring Southeast Asian countries such as Vietnam (46%) and Cambodia (49%), it still poses a severe challenge to the export-oriented industries that account for 12% of the country’s employment.

II. Indonesia’s Nine-Point Response Plan
  A systematic statement released by the Indonesian Ministry of Foreign Affairs on April 3 shows that the government is adopting a combined strategy of “defensive countermeasures + structural reforms”:
  • Emergency assessment mechanism: An interdepartmental task force is currently assessing the impact of tariffs by industry, with a focus on monitoring the export sector that accounts for 8.7% of GDP.
  • Commitment to exchange rate stability: The central bank is using $139 billion in foreign exchange reserves to intervene in the market, maintaining the exchange rate of the Indonesian rupiah against the US dollar within the range of 15,200-15,600.
  • Pathway for negotiations with the United States: A senior delegation has been dispatched to Washington to hold consultations on market access issues highlighted in the “2025 National Trade Assessment Report.”
  • Accelerated domestic reforms: President Prabowo has instructed the cabinet to streamline 87 regulatory measures, with a focus on resolving non-tariff barriers such as export certification for agricultural products.
  • ASEAN joint action: Coordination with Malaysia, the rotating chair, to establish a joint response mechanism among the ten ASEAN countries.

III. Non-Retaliatory Strategic Choices
  On April 4, Erlanda Hartarto, Indonesia’s Minister for Economic Affairs, flew to Malaysia to hold high-level consultations with the Malaysian side, which is serving as the ASEAN Chair for 2025, regarding their response to the U.S. tariff policy.
  On April 6, he explicitly stated that Indonesia would not retaliate against the Trump administration’s imposition of a 32% tariff on the country. This marked the first formal response from the Indonesian government to the U.S. tariff policy. Hartarto said that Indonesia would seek mutually beneficial solutions through diplomatic channels and negotiations. To this end, Jakarta plans to send a senior delegation to the United States to hold direct talks with the U.S. side on the tariff issue.
  In addition, Indonesian President Prabowo will meet with representatives from investors, economists, and the business community across various sectors on April 8, 2025, to discuss the current economic situation and explain the government’s stance in the face of the U.S. tariff policy. The meeting will be held at the Mandiri Bank Building in Jakarta, where Prabowo will personally outline the government’s response measures to the attendees.

IV. How Chinese Enterprises Can Cope with the Challenges Brought to the Indonesian Market by Trump’s Tariff Policy

In the face of the challenges posed to the Indonesian market by Trump’s tariff policy, Chinese enterprises’ investments in Indonesia are also under considerable pressure. Under such circumstances, how Chinese enterprises can adjust their strategies, cope with challenges, and ensure their market share is an important issue that they need to address.

1. Adjusting Product Structure and Enhancing Value-Added

Chinese enterprises should transform to produce high-tech and high-value-added products, reducing their reliance on low-end products. By introducing advanced technologies and automated production lines, as well as promoting environmentally friendly and green products, they can enhance their market competitiveness.

2. Strengthening Localized Operations and Cooperation

Enhance cooperation with local Indonesian enterprises, promote joint ventures and local production to adapt to market demand and reduce tariff burdens. Through localized operations, enterprises can better adapt to policy changes and cultural differences.

3. Enhancing Supply Chain Management

Optimize the supply chain to increase flexibility and efficiency. By diversifying supply channels and adopting local production, enterprises can mitigate the impact of tariffs and ensure the stability of raw material supply.

Despite the trade pressures, Indonesia still has the opportunity to resolve the crisis through policy adjustments and market expansion. Chinese enterprises should seize these opportunities and, through flexible adaptation, consolidate and expand their market share.


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